L'ATR des
Cantons-de-l'Est
Impressions totales
+1,7M
Contents created
+444
Influenceurs
17
Taux d'engagement moyen des 3 campagnes
8,25%
Les Cantons-de-l’Est sont une région proche de Montréal qui offre divers séjours touristiques. Au cours de l’année 2022, Anorak Travel a pu accompagner l’ATR des Cantons-de-l’Est sur trois campagnes d’influence saisonnières afin de promouvoir l’ensemble de son offre touristique.
BRIEF
Annonceur
ATR des Cantons-de-l'Est
Objectif
Notoriété
Cible
Québec-Ontario-USA Femmes/Hommes 20-55 ans
1-Plein-air, familles
2-Familles, épicuriens, sportifs
3- Travailleurs en entreprise
Influenceurs
3 mamans 8 lifestyle, voyage
5 plein-air
1 personnalité d'affaires
Contenu
Photos, vidéos, articles rédactionnels, photos exclusives
Plateforms
IG, TikTok, FB,
LinkedIn, blog
#cantonsdelest #cantons2022
Nous avons sélectionnés nos influenceurs selon des persona clef identifié par le Vogue Hôtel Montréal : photographe, créatif urbain, famille, aventure et business. Selon ces tribus, 6 influenceurs se sont vus offrir l'expérience Vogue Hôtel au complet lors de l'été 2021. Une campagne menée à l'apogée de la relance du tourisme avec un besoin particulier d'acquérir des followers sur le compte IG de l'hôtel et de créer de contenus exclusifs pour nourrir les communication du Vogue hôtel Montréal.
The Eastern Townships have so much to offer that one campaign was not enough
Step 01
The L'EST GO campaign
The first campaign took place during the winter season. Eight content creators were invited to ski in the four ski stations of the region using the L'EST GO pass. They shared their mountain experiences with their communities through more than 200 contents that generated nearly 420k impressions.
Step 02
The summer campaign
For the next campaign, Anorak selected and coordinated the visit of 8 other influencers to the Eastern Townships during the summer. The trips were structured around three specific themes (cycling, beer and cheese, family) in order to increase awareness of the destination. The campaign had an excellent engagement rate of 14.57% and generated more than 1.27M impressions thanks to the media amplification of the influencers' content.
Step 03
The fall campaign for business tourism
We ended the year with a fall campaign to promote business tourism in the region. Nicolas Duvernois, a well-known businessman in Quebec, organized his company meeting at Estrimont. A great coverage for the region thanks to the notoriety of the company and its leader on various social networks, including LinkedIn. A successful campaign that demonstrated that influence is not only reserved for entertainment tourism, but can be applied to business tourism. The campaign generated more than 57k impressions and reached nearly 24k people.
Nos influenceurs