Client
YUL
Aéroports de Montréal is there to help you plan your trip and make sure it goes smoothly, providing you with the services, restaurants, and shops you need to get your trip off to a great start. How do you show that the journey begins at YUL?
Le but
Promote the various services, businesses and restaurants at the Montreal airport.
La stratégie
To show the different services and shops of YUL, we decided to organize a trip that starts well for Lucie Rhéaume & Sonia Zarbatany, who were departing from YUL.
MARKETING D'INFLUENCE
CRÉATION DE CONTENU
STRATEGIE
Airport services
Airport services (Secure Xpress and Parking Étagé) Sonia Zarbatany shows her audience how parking is ideal for getaways and business trips while Lucie Rhéaume explains the advantages of SecureXpress offered for domestic and international flights which allows passengers to benefit from an express passage to security by avoiding the queue.
01
The airport shops (Tristan and Löle) Sonia Zarbatany chooses an outfit at Tristan for a business trip and Lucie Rhéaume asks her community to help her choose the colour of her Löle jacket for her family's trip to the Jordanian desert.
02
Airport shops
Airport restaurants
The airport restaurants (RYU and Bistrot Montréal Trudeau and Archibald) Whether you are a vegetarian or a meat lover, there is something for every culinary taste at the Montreal airport.
03
INFLUENCERS
Lucie Rhéaume @lucierheaume
Sonia Zarbatany @soniazarbatany